Dean Smith, Brentford FC Head Coach, and Terence Beach, General Manager Novotel London Brentford
Brentford Football Club has entered a strategic partnership with local hotel Novotel London Brentford, solidifying an existing relationship. After more than three years working with the Club, Novotel London Brentford has now signed up as a Brentford FC Official Club Supplier for the 2017/18 season and beyond.
Brentford FC has been using the nearby Novotel, which is on the corner of Ealing Road and Great West Road – a few minutes from Griffin Park, as part of match preparations in recent years. Before every home match the Brentford players use the modern and contemporary hotel for their pre-match meal and analysis. It is also used to house new signings before they find permanent accommodation in the area and by the Club for meetings and events.